Conceptual Peach Pit Tour Package

Advertising, merchandise, ticket design, tour bus design and illustration for Peach Pit. As a Vancouver based band, Peach Pit markets towards an audience of mainly Canadians, and more specifically people from British Columbia. This excludes a large population of alternative music listeners and potential fans from engaging and interacting with Peach Pit. By touring and creating a tour package that fully advertises the band, this will increase the amount of interaction from consumers outside of Canada and allow for a larger fan base. The style of the designs are retro and alternative, which will allow the work to stay consistent with Peach Pits overall tone to their music and their band. The work will be viewed online on Peach Pits store, on social media, as well as on outdoor advertising such as bus stops and billboards. The tour bus will be viewed on the road and will act as another method of advertising for the band.