Branding, Stationery, Packaging, and Advertising for Blenz Coffee. As a Canadian coffee company that’s been around since 1992, Blenz has been in constant competition with bigger coffee companies like Starbucks, and Tim Hortons. Blenz has failed to stand out against these competitors due to it’s lack of strong branding. Therefore, rebranding Blenz Coffee with a more modern and meaningful approach gives customers a recognizable brand encouraging them to support the company. The style of the rebranding is illustrative and modern, while still staying true to the comforting and relaxing tone of Blenz. By modernizing the brand with illustratons, this will attract a larger audience of various ages as well as making the company relevent against it’s competitors who have more modern branding. The work will be viewed in all store locations, on their website, as well as all packaging and other branding touchpoints. The target audience is Canadian, 18-40 year olds who enjoy coffee, or tea. Mostly middle class individuals who are employed or a student. This audience will usually stop before and/or after work/school to purchase a beverage or snack. They tend to drink multiple cups of coffee/tea a day.
